In 1950, Elio Martinelli started a small store in Lucca's elegant and picturesque village, also called the heart of Tuscany. Martinelli was ambitious and soon knew he could achieve commercial success with his designs. He was innovative, came up with innovative designs and applied new technologies. Martinelli Luce grew into an international company that sold lamps all over the world, especially to architects. Famous designs such as the Pipistrello and the Cobra have become true design icons and are also extremely popular today. His designs are not only beautiful to look at but also functional. You can also find them in various museums around the world.