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Art In The Philips - Advertising (1891-1941)
SOLD for €43
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Geldermalsen, NetherlandsOn Whoppah since October 2022 • 31 sales
Product description
This book shows how the originally Dutch company Philips used famous international artists from the start (later) to become known. Well-known artists such as Raoul Hynckes, Albert Hahn and Leo Gestel were commissioned by Philips to design a poster or other form of advertising. In 1923 Philips hires the first advertising designer, the German Hans Oertle. Two years later, an advertising studio was created under the inspiring leadership of Louis Kalff , employing designers from different countries. Among others AM Cassandra, Carl Probst, Walter Eckhardt, Mary Aubele, Guus Hens, Hans Oertle. The advertising studio, which has been called Artistic Propaganda since the end of 1928, reaches its peak at the end of the 1920s when eleven designers are employed.
More than 400, some of which have never been published, images provide a beautiful picture of the era of the Philips advertising at the time. Text Frans Wilbrink
On the title page, a drop of glue was probably 'messed' when gluing the binding, so that this page has a barely visible crease. Other than that, the book looks very good/like new!
On the title page, a drop of glue was probably 'messed' when gluing the binding, so that this page has a barely visible crease. Other than that, the book looks very good/like new!
Specifications
ConditionVery goodColorsMulti ColorMaterialPaperNumber of items1Height22 cmWidth22 cmDepth5 cm
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Seller information
About this seller
Geldermalsen, NetherlandsOn Whoppah since October 2022 • 31 sales